PowerUp Fleet’s Lube Oil Marketer™ (LOM) is a comprehensive sales, marketing, and management software application designed specifically for petroleum distributors who want to do more than just succeed in their marketplace.
It’s a simple fact; marketing of commercial lubricants is becoming increasingly competitive, and the margin for error is not what it used to be. In order to succeed, let alone survive, marketers need to become more operationally efficient, customer centered, and accurate in their pricing methodologies.
The front line in this battle is your sales team. Without the proper tools helping organize and focus their efforts, opportunities are lost, customer relationships suffer, and the company’s profitability isn’t maximized. Salespeople who are tackling their job using day timers, tablets, manila folders, and supplemental excel spreadsheets need better tools in order to succeed in today’s environment. Without the right tools, salespeople can become a drag on your company’s profit and management resources. For these reasons we created the Lube Oil Marketer.
Top Ten Reasons Why You Need the Lube Oil Marketer from PowerUp Fleet:
Consistent Prospect Surveys
Every sales rep conducts prospect surveys differently. This means that critical information can be missed by a sales rep during a survey. With the Lube Oil Marketer’s survey form your sales reps will have the only form they will every need to conduct a thorough first survey of any oil prospect. However, the data collected is only good to your organization if its tracked somewhere it can be easily accessed.
That’s where Lube Oil Marketer’s “Survey Input Wizard” comes in! Using a simple interface that allows the most technology shy sales rep to enter survey data you can make sure you are getting all the valuable data your reps are collecting. We know technology can be intimidating for many reps so Lube Oil Marketer has made going from survey to proposal as easy as 1-2-3!
Product Pricing Calculator
Are your sales reps adding in your company’s transportation costs to a prospect when they are calculating product pricing? Many reps are used to accounting for transpiration cost to your warehouse, but not transportation cost from your warehouse to the customer.
With the “Lube Marketer Product Pricing Calculator” there is no more guess when it comes to product pricing. The calculator will automatically add in your per gallon transportation costs to the customer location for you. This critical feature will help you protect your margin by helping you avoid costly transportation costs going uncalculated for!
In addition to transportation costs the calculator will help you adjust product pricing by taking into account Business Development Funds (BDF), margins, rebates, equipment profits, contract paybacks and transportation costs to your warehouse.
Automatic Proposal Generation
Your proposals to your prospects are the final impression they are left with before they make a buying decision. Chances are you have as many proposal formats as you have sales reps or maybe even more! Take control of the message your prospects are reading in your proposals by using the Lube Oil Marketers powerful “Proposal Generation” feature.
Using information such as product pricing, loaned equipment and contract details already in the Lube Oil Marketer your sales reps can generate proposals that are consistent and powerful documents that include the prospect specific information required for your proposals. Rather than taking hours of tweaking for each proposal its now literally as easy as checking boxes to have a polished, professional and consistent proposal every time.
Track Competitors Pricing
Rather than having your sales reps guess what your competitors have been doing in the market place you can use the Lube Oil Marketer to track that critical information for you. Next time you want to know how your competition has been pricing the products you compete against you can use Lube Oil Marketer’s “Competitive Pricing Report” to give you the edge in your market!.
This powerful report will show what competitive price data your sales reps have collected in an easy to read report. You can look at competitive pricing by product and by competitors. This report will help you demonstrate to your supplier how much and why you need pricing support in your market place. You can easily see what types of prospects your competition will be aggressive to obtain and which ones they won’t. That information will help protect your margin and increase your bottom line!
Lube Contract Tracking Report
Have you ever wondered what lube contracts are expiring in your marketplace? Now you can easily find out with Lube Oil Marketers “Contract Tracking Report.” This powerful report uses the contract volumes and expirations in Lube Oil Marketer to show you how much contract gallon growth will occur in you market each year so you can plan accordingly. Never leave it up to an individual rep to remember what contract expires when again!
Loaned Equipment Report
How are you tracking the location all of your lube equipment? The Lube Oil Marketer will track where all of your equipment is. With our equipment reporting feature you can quickly see what equipment you have at your warehouse and what equipment is with your customers.
Lube Oil Marketer even gives you the ability to link a copy of your loaned equipment agreements to each customers file so there is never any searching for that critical information. Now your warehouse manager, management staff and sales reps will never have to guess what equipment you have on hand and which customers have what equipment!
Profits by Product Report
If you have more than one sales rep then you most likely have different prices for many of your products. In most of the jobbers we’ve seen sales reps are responsible for much of the product pricing to their customers. This makes it hard to easily see which reps are truly building value in your products and which are closing sales by lowering prices as far as they can. Our “Profits by Product Report” will allow you to see what each sales rep is selling each product for and it will show which reps are generating profits and which ones are just generating revenue!
Sales Pipeline Analysis
Most lube oil marketers we see track prospective sales on spreadsheets or with weekly sales reports. Others use a Customer Relationship Management (CRM) solution like Act or Goldmine to give them a forecasted revenue report. With spreadsheets and revenue forecast reports it’s hard to see the important details you need as a lube oil marketer. With Lube Oil Marketer’s “Sales Pipeline Analysis Report” you can easily see where each rep is at in the sales funnel with their prospects. Just as importantly you can see how many gallons your reps are projecting rather than just revenue. Now you can easily see how each rep is performing with the click of a button!
Customer Volume Analysis
Often times accounting systems will show you how much product your customers have been purchasing each month. Unfortunately these systems are cumbersome and difficult for many sales reps to generate and analyze. With the Lube Oil Marketer “Customers Volume Analysis” you can see within seconds which customers are not meeting their expect volumes, which ones are exceeding expectations and which ones are right where they are supposed to be. Lube Oil Marketer will even highlight areas of concern by color coding large volume swings. Tracking customer Lube Oil Purchases couldn’t be any easier!
Completely Designed for Lube Marketers by Industry Experts
This is not a typical Customer Relationship Management (CRM) solution like Act or Goldmine. This is a CRM designed from the ground up by a team FROM the lube marketing industry. We know your business because it’s our business too. There is no tweaking necessary by your sales reps or management because we designed the system for you not to be customized by you like the other CRM systems on the market. We are simply in another category than the CRMs your team is used to seeing.